One of the ways we used brand identity was with our poster and title. We decided to make the title different from all the others and I drew the title out by hand, all together it took me roughly 1 hour. I made the i red and merged it with a smiley face as it links to our movie and added a twist to our poster. This was a very unique title and adds a twist to our poster and movie. Our slogan "dont be fooled by the smile" is effective as again it all links to our movie and draws attention in from the target audience.
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